Sep 15, 2008

Where does your world end

This is remarkably a fascinating advertisement campaign launched by Century Travel to compel people to think beyond where they live. The campaign tries to persuade people that there is fascinating world just at their doorstep, agency making it available. Another interpretation could be that to convey people that the world does not end where they live and it goes far ahead. The advertisement is showing fabulous photographs that seem to be a blend of residence and travel destination.

The core attraction of the campaign is its compelling and engaging visuals based on an original and fresh concept. The presentation of the campaigns stamps a remarkable work of art direction and a fantastic retouching. The copy of the ad reads, ‘where does your world end?’ The campaign was developed by JWT, Spain.

Via Ads of the World

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