Jan 2, 2008
Puma New Stuff Ads
Puma Wolf and Lamb
A wolf walks towards a lamb to the accompaniment of a menacing soundtrack. The lamb, too late, becomes aware of its natural predator. However the wolf finally convinces the lamb of its intentions - leaving a Puma shoe as a gift. Or is it just a head start for a race that is yet to come? The ad finishes with the text, ‘Holiday Treats’ written on a red gift-wrap ribbon.
Aesop’s fable, ‘The Wolf and the Lamb’, features a wolf who sees a lamb drinking downstream. He comes up with excuse after excuse for seizing the lamb. Eventually the wolf grabs the lamb to eat it. The last words uttered by the lamb, “Any excuse will serve a tyrant”.
Wolf and Lamb is available to view in quicktime at ‘boards Screening Room
In the ‘New Stuff’ ad the Tortoise gives the rabbit the added advantage of a Puma shoe - in the spirit of the holiday season. Hare and Tortoise is available to view in quicktime at ‘boards Screening Room.
Editing, postproduction and visual effects were done at Version2 in New York. Editor Dave Herman worked with assistant editor Eddie Maldonado and producer Linda Rafoss. Creative director and Inferno artist Kieran Walsh worked with online editor Tim Farrell and producer Lydia Holness.
See the December 20, 2005 article at Animation World Network and the December 6 article by Tim Dunn at CG Focus.
Music for the Puma ads was composed and arranged by Composer Christopher Tin, Los Angeles. Tim is known for his music for computer games such as Civilization 4 but in the light of his growing commercial portfolio has established his own company, Tin Works.
Puma, the global athletic brand established in Herzogenaurach, Germany in 1948, distributes products in over 80 countries.